‘LEGO’ To Build Big Opening this Weekend

Coming off two slow frames, the box office should pick up substantially this weekend. With its broadly-appealing brand, strong sense of humor and unique animation, The LEGO Movie is poised for one of the best February openings ever. The Monuments Men should also do decent business-though poor reviews could hold it back a bit-while Vampire Academy seems like the latest young-adult miss.Now more than ever, studios are constantly looking to make movies out of pre-existing brands. Conventional …

from Box Office Mojo – Top Stories http://ift.tt/1gRBhco


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