Super Bowl Weekend Could Get ‘Awkward’

Counterprogramming is the name of the game over Super Bowl weekend this year. Both new releases-That Awkward Moment and Labor Day-are targeted at female audiences that may not be completely consumed by the insanely popular sporting event. Neither movie is poised to really break out, though, and it would be surprising if any title earns over $15 million this weekend.Playing at 2,809 locations, That Awkward Moment could be in a tight race with Ride Along for first place. The R-rated romantic …

from Box Office Mojo – Top Stories http://ift.tt/1cASbIv
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